After developing the option for the best part of the last year, Twitter is now giving all users the capacity to ‘unmention’ themselves from a Twitter chat, which enables users…

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t…

Why are we so divided? Whether it’s the war in Ukraine or Covid or the 2020 U.S. election or Black Lives Matter or abortion, it feels like there have never…

It seemed inevitable, and now, Elon Musk has officially filed a motion with the SEC to terminate his $44 billion takeover of Twitter, based on Twitter’s failure to provide accurate…

If you expected digital to return to “business as usual” in 2022, you may want to reset those expectations. Our new Digital 2022 Global Overview Report—published in partnership with Hootsuite…

China-based employees at TikTok’s parent company, ByteDance, repeatedly accessed sensitive U.S. user data “in contravention of several public representations," the committee said. TikTok employees who work with sensitive US user…

Meta has launched two new legal actions against data scraping sites, which have extracted user data from both Instagram and Facebook for unauthorized use, while it’s also seen a new…

There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” This blog post wouldn’t be very helpful…

This is interesting – Twitter is experimenting with a new integration that would enable users to display their Bitmoji character as their Twitter profile image, providing another way to use…

Like most people who work in social media, we’ve been keeping a very close eye on the creator economy. Such a close eye, in fact, we’ve made it one of…